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UAP Insurance
Challenge:
Here is a successful Insurance company, playing in an industry that has one of the most negative collective brand equities of any sector. It wishes to remodel into a well structured financial services brand with an industry-defying customer face. How do we make this possible?

The Outcome:
The brand strategy and architecture focused on firmly positioning UAP as THE revolutionary financial services provider in Africa. This was supported by a simple, bold and yet Iconic brand identity.
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