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Postapay
Challenge:
How do you take a service by a government monolith and position it to compete with established global money transfer brands?

The Outcome:
A brand strategy and compelling brand identity that effectively positioned the brand as a serious player and instantly gave the competition a run for their money. Today, PostaPay has one of the most visible and compelling brand identities in its sector.
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Postapay
How do you take a service by a government monolith and position it to compete with established global money transfer brands?

View case study